A data-driven circular lifecycle for every product
WHAT'S THE PURPOSE?
To accelerate fashion’s transition to a circular economy, we need data. Data increases accountability, improves decisioning, and drives action. The Circular Product Data Protocol ensures essential product and material data is communicated in a consistent way across the industry, enabling products to be digitally identified for resale, reuse and recycling.
Objectives of the Circular Product Data Protocol
Break down communication barriers so product data can be easily accessed and shared across stakeholders in the fashion ecosystem
Maximize value and recovery of products and materials, and enable new business models such as resale, rental and recycling scalable
Bring transparency and accountability to the product life cycle
An industry-led initiative to tackle fashion’s biggest barriers to circularity
The Circular Product Data Protocol was developed by The CircularID™ Initiative, a group of leaders and experts across fashion, technology, policy and academia. The Initiative represented key value chain stakeholders, working in collaboration to develop, review and finalize a pilot version. The Protocol was piloted over 18 months by leading brands and retailers across the fashion industry.
IN PARTNERSHIP WITH THE CIRCULARID INITIATIVE
Business Consultant, UNECE
“Sharing information is a key aspect of the circular economy. The Circular Product Data Protocol contributes to retaining the value of products, material and resources in the economy as long as possible.”
Chief Programme Officer, Open Apparel Registry
“Transparency and open data sharing are critical if we are going to progress towards a circular economy. The Circular Product Data Protocol provides the common, open language needed to break down barriers that have stood in the way of circularity to date.”
Co Founder of The Renewal Workshop
“The Circular Product Data Protocol is critical in unlocking the economic and material value of textiles. Through our first hand experience at The Renewal Workshop we see the benefit directly of the Protocol’s use to scale renewal and recommerce.”