Future-proof your products for a circular lifecycle

WHAT IS IT?

The Circular Product Data Protocol is the global identification system for apparel products in the circular economy, enabling resellers and recyclers to digitally identify products and access essential material information.

A data-driven circular lifecycle for every product

WHAT'S THE PURPOSE?

To accelerate fashion’s transition to a circular economy, we need data. Data increases accountability, improves decisioning, and drives action. The Circular Product Data Protocol ensures essential product and material data is communicated in a consistent way across the industry, enabling products to be digitally identified for resale, reuse and recycling.

Objectives of the Circular Product Data Protocol

Break down communication barriers so product data can be easily accessed and shared across stakeholders in the fashion ecosystem

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Maximize value and recovery of products and materials, and enable new business models such as resale, rental and recycling scalable

Bring transparency and accountability to the product life cycle

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An industry-led initiative to tackle fashion’s biggest barriers to circularity

The Circular Product Data Protocol was developed by The CircularID™ Initiative, a group of leaders and experts across fashion, technology, policy and academia. The Initiative represented key value chain stakeholders, working in collaboration to develop, review and finalize a pilot version. The Protocol was piloted over 18 months by leading brands and retailers across the fashion industry.

DEVELOPED BY

IN PARTNERSHIP WITH THE CIRCULARID INITIATIVE

Testimonials

GERHARD HEEMSKERK
Business Consultant, UNECE

“Sharing information is a key aspect of the circular economy. The Circular Product Data Protocol contributes to retaining the value of products, material and resources in the economy as long as possible.”

KATIE SHAW
Chief Programme Officer, Open Apparel Registry

“Transparency and open data sharing are critical if we are going to progress towards a circular economy. The Circular Product Data Protocol provides the common, open language needed to break down barriers that have stood in the way of circularity to date.”

NICOLE BASSETT
Co Founder of The Renewal Workshop

“The Circular Product Data Protocol is critical in unlocking the economic and material value of textiles. Through our first hand experience at The Renewal Workshop we see the benefit directly of the Protocol’s use to scale renewal and recommerce.”